On Monday, Conan O'Brien did a comedy piece about "NCAA Football Mascots". One of the fake mascots was the "FSU WebCam Manatee". A person in a manatee costume was shown dancing seductively, and Mark Pender from the band was shown watching the dancing on a laptop computer. Conan then ad-libbed the comment, "Pender's on HornyManatee.com".

On Tuesday, Conan reported that, after Monday's broadcast, the NBC Standards Department telephoned him about his comment. They informed Conan that if he says the name on air of a unowned website, they must legally buy that website. NBC purchased the domain name www.HornyManatee.com for $159.00 and will own it for the next ten years.

Conan decided that, since they own the site, they should also develop it. They are posting fan art as well as their own manatee photographs. The site has already received over a million hits. To send in your own manatee pictures, stories, poems, or love song lyrics write to conan@hornymanatee.com.