Celebrities create badges to ask people to donate to their favorite charities, in the hopes that fans will take an interest, even if only because they are a fan. There is also an opportunity for people who are not celebrities to do the same to raise and to keep track of how much money they raise for charity.
People outside of the United States cannot currently participate, but they are in the process of updating the site to accept Paypal and allow payments from other countries.

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